The Matadora: Creative Director

She doesn't exist — but you'll never forget her. The Matadora is a fictional female bullfighter I conceived from scratch, then built into a fully realized brand for a mixed-use hospitality space on one of Savannah's most storied streets. As Creative Director, I was responsible for everything from the identity and signage to the brand activation — every element designed to make guests feel like they'd stepped into her world. The mythology came first. The visual language followed. The result is a brand that doesn't just name a space — it animates it, gives it a character, a history, and a presence that no amount of interior design alone could manufacture.