RebelRebelCRE: Brand Identity, Logo Design, Visual Strategy

Commercial real estate brokerage has a uniform — and everyone's wearing it. RebelRebel wanted nothing to do with it. Specializing in retail and hospitality, they needed a brand that felt as alive as the spaces they broker. The inspiration was Anthony Bourdain — not the celebrity, but the ethos. Curious, unfiltered, deeply knowledgeable, and allergic to pretense. The identity I built is raw and editorial, the kind of brand that looks like it has a point of view and isn't afraid to say it. Because in a industry full of vests and golf shirts, the most rebellious thing a broker can do is actually have a personality.